BFI statisical yearbook

Genre

The three genres that were most successful at the UK box office were Animation, Adventure and Comedy. Animation, the highest earning genre of 2013, accounted for only 5% of releases but took 21% of the total  box office. The  top earning  animation  was  Despicable  me 2.

In  2013-14  the  genre  that  had  the  most  released  was  comedy,  with  a number  of  153  releases.

• There  were  33  animated  films  made  in 2013-14.
• There  were  47  action  films  made  in  2013-14.

This  information  about  genre  tells  us  that  there  is  clearly  a larger demands for comedy  films  as  it is  the  highest  number. It  could  also  tell  us  that  films  that  are  already  out   in  films; the  comedy films  have  been  watch  the  most  and  this  is  why  they  have  made   more. Furthermore  it  could  also  tell  us  that  there  may  not  be  enough  actors  available  to do  certain  films  resulting  in  film  production  being  slowed  down. Another  aspect  of  these  results  could  be  that  children  (that   most  likely  watch  animation)  are  not  allowed  out  to  the  cinema  by  themselves  and  there  parents  may  not  be  wiling  to  take  them,  therefore  there  is  a low  viewing  capacity  for  animation  therefore  they  make  less. A  reason  I  think  that  action  film  making  it  quite  low  is because  action  films  require  a lot  from  the  editing  to the  special  effects . I  think  because  it  takes  longer  to  make  the films  less   are  realized. 

Audiences

In 2013, the 15-24 age group made up the largest proportion of UK cinema admissions, at 33%.
Hangover  Part III  had  the  largest  above -average  audience  share  among  the  15-24  age  group,  while  Quartet  had  the  largest  share  among  cinema -goers  aged  55  and  above.
A  wide  range  of  genres  appealed  to  woman,  whereas  action  films,  comedy  and  thrillers  were popular  with  men ,  with  Captain  Phillips  and Alan  Partridge: Alpha  Papa  drawing  larger  than  average  audiences. UK  films  were popular  across  all  demographic  groups,  with  a  particularly  strong  appeal  for  those  aged  45  and  above. Older  audiences  also  showed  a  strong  preference  for  UK  impendent  films.
Black  and  minority  ethic  groups  were  over-represented  among  buyers  of  cinema   tickets, video  rental  and  digital  film;  disabled  audiences  were over-represented  amongst  video  buyers.

The audience lies at the heart of a vibrant and successful  film economy and culture,  yet current insight provides a limited perspective on audience engagement. New research is needed to show the full picture of the audience on all platforms.

Animations such as Wreck-itRalph, Despicable me 2 and Monsters University were of particular appeal to the 7-13 age group but the film with the highest significant above-average audience in this category was the boy-band concert documentary One Direction: This Is Us.
The fact that these were children's most watched films in cinema shows us that children enjoy more fiction animations and referring to the One Direction film children take a strong interest in music, so a popular young boy band would be appealing to them is what I believe.

 The three most popular  films with the 35-44 age group were Frozen, The Croods and Jack and the Giant Slayer. I think that these were the most popular films in this age group because I think that films in the 1960's early 1970's films were similar to these films as a lot of them are based on old films so I think they find it interesting to see the 20th century's perspective on film. I think that another perspective could be that people between these ages have children, more likely to be young, so they take there children to the cinema to watch these films.

Social groups

The C1 social group were attracted to a range of genres, including action, sci-fi and drama. The most popular titles amongst audiences in this group were Rush, Captain Phillips and Gravity.
Family Films, comedies and action films appealed most to the C2  groups. Fast & Furious 6 and Despicable Me 2 attracted above-average audience in both groups.

The western Django Unchained attracted the highest significant above-average audience in London, followed by  Fast & Furious 6, and gravity.
Audiences in Scotland have shown preference for films based on home-grown characters and locations. In 2013, both Sunshine on Leith and Filth attracted significant audiences.
 

Conclusions

I think that the film viewers are significantly different in London and Scotland because the rural surrounding are very different it changes people views and what they find interesting. where as in Scotland there is a lot of grass, g=trees and nature surrounding which may influence on to watch a more home-grown film.
Where as in London there are more flats, houses and a busy environment which may lead to people wanting to watch a more action packed genre as its what there uses to.