Sunday, 16 October 2016

Target Audience

What is an audience?


Definition :

an individual or collective group that read or consume any media text




What is Target Audience?



Definition :
a particular group at which a product such as a film or advertisement is aimed






Establishing a target audience for a film is especially important in tailoring your film to appeal to that specific audience and make it a success. It is essentially vital in determining the film's content.



In my opinion, specific audiences appeal to specific genres. For instance, horror films may appeal to a younger audience of both sexes, whereas some people might argue romances appeal to adult females; The same way, animations appeal to children and political films may appeal to  a target audience in a relative location.



To prove my analysis of target audience I conducted a survey using  survey.zoho.com

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