Evaluation 4.

Audience: People or a market segment at whom an advertising or campaign is aimed.

Target Audience: Select group of potential or current customers, which a business decides to aim its marketing and advertising strategies in order to sell a product or service.

An audience is necessary for success of a media text because the audience is a source of feedback to see if the production had done a good job. If there was no audience there would not be feedback from anyone who may be biased because of profession. The best feedback to get is from anonymous public feedback which is an audience who would enjoy for example movies from Horror or Action.

The wider audience for our final cut is men from the working class background from ages 15-21. They are active on social media network like instagram and favourite celebrities vary from 50 cent to paigey cake. The rest is presented on  our YouGov profiles. In reference to my BFI statistics i found out that action was awarded one of the best genres in 2014. One of our movies sub-genres are action therefore if we present this it would widen our target market as more people would watch our movie because the action genre in popular.

My specific audience for our film is all labelled in our YouGov profile. We identified these aspects as our target audience as we did research on other movies of the similar genre as ours for example Kidulthood and Anuvahood. We looked at their target audiences and based our target audience around theirs.